Have you ever googled your name for fun, just to see how visible you really are to the rest of the world?
On a more serious note: have you ever googled your business to find your website? Quite often you’ll find that you have to dig through pages of unrelated companies, articles, and news clips before you can even find yourself. It can be quite disillusioning to discover that your company website isn’t the first thing you see on a search.
Beyond vanity, finding your business on a search engine is an extremely important function in your online marketing strategy. Imagine someone is looking for the exact service you provide, but when they search, your business is on page two. The likelihood that a random web surfer will go to the second page, unless they’re specifically looking for your business is almost non-existent. By not appearing first on a search, you are losing countless potential clients. This is one of the many reasons you really need to invest in an SEO service provider company.
So what is SEO? SEO or Search Engine Optimization is a digital strategy involving intensive keyword and search parameter research that is applied to your web content and design. It ensures that your website is not only attractive to potential clients, but also to search engine algorithms, which seek out the best results for a web surfer. Much like PPC advertising, SEO gives high return on investment, as the number of potential clients searching for a service or product you offer are infinitely more likely to view your brand if your website is visible in the top five picks.
Now you may be thinking that you can do all of that yourself. After all, it’s just finding the hottest keywords right now, isn’t it? But ask yourself: do you really have the time to sit and wade through any number of analyses to find exactly the words you need? Consider, also, that SEO is not a one time fix-job. Since the digital landscape – and search engines specifically – are constantly evolving to offer better search results, an SEO specialist can often spend hours researching and carefully maintaining content, to ensure that a website is always above par. Hours that you, as a business owner could better invest in creating great client relations, and innovative services and products.
The question here is not “why use SEO or hire the best SEO firm?”. The question is: “can your business survive without one”?
Categorised in: Product & Services