All you need to know about SEO
Over the next few weeks ONE Design will be taking you on an SEO journey through the rifts, deep valleys and high mountain peaks of SEO, especially for small businesses. Here are the topics we will be covering:
1. SEO Guide and Checklist for Small Businesses
Here we will be looking at effective keywords, great content, on-page optimisation using HTML code, keyword placement and keyword density, page titles, meta descriptions, meta tags, header tags and much more.
2. The Necessity of Google+ for your Business
Find out what Google+ is, why your business needs it and the most effective ways to use it.
3. Content is King
Google wants rich, unique, relevant content. We will inform you how to write great content so that Google and the audience you want to reach will find you and love you. Find out if you need to use in-house writers or spend money on employing SEO specialists.
4. Great Tips on SEO for Small Businesses
No SEO means no page rankings. We will cover off-site and on-site SEO, Google adwords and pay-per-click. Tips on out-ranking your competition. Find out how to build good online relationships, and most importantly, backlinks to your site. We will provide you with great ideas to keep your website presence by constantly updating it, how to use Google Adwords and Google Analytics and how to avoid high bounce rates.
5. The Power of Social Media
Get all the tools you need to show your presence online. Twitter, Google+, Facebook, Pinterest etc. We will help you find the write social media tools for your business.
6. How Small Businesses can Topple Big Businesses on Google
Here we look at targeting keywords and key phrases for your business by using a variety of keywords that are suitable for your business and won’t directly compete with the bigger company’s keywords. If you get this right, you can easily outrank BIG businesses that are spending BIG money on SEO each month.
7. The Pros and Cons of doing SEO In-house
Get a good idea as to whether to use SEO in-house or outsource it. We will cover costs, time and skills needed to do your own SEO.
So get on board, this SEO train is about to leave the station!
Categorised in: Blog